We are currently seeking a B2B Marketing Analyst to join our client based in Dockland, VIC.
Hybrid working arrangements (3 days in office, 2 days WFH)
Our client is dedicated to putting their B2B card customers at the heart of everything they do. Are you ready to play a pivotal role in shaping their marketing strategies and driving business success? Join their dynamic team in supporting the Australia and New Zealand team!
Job Description:
As a B2B Marketing Analyst, you'll be pivotal in supporting our client's Marketing Support Team (GBS) and wider B2B Marketing Squad. Your key responsibilities will include:
Campaign Management:
- Lead the development and execution of targeted B2B marketing campaigns.
- Collaborate with Sales and Brand Marketing teams to enhance our B2B offering.
- Work closely with cross-functional teams to deliver data-driven campaigns.
Business Analytics and Reporting: - Develop and manage performance reporting dashboards.
- Forecast future campaign and commercial performance, cost, and ROI.
- Translate data and analysis into actionable insights for internal stakeholders.
- Identify opportunities to optimize BP's data and segmentation.
Key Challenges: - Managing competing priorities across AU and NZ card portfolios.
- Strong stakeholder management skills to engage internal teams.
- Balancing competing demands to ensure timely delivery of initiatives.
Qualifications & Experience: - Tertiary degree in Business, Statistics, or related discipline.
- Experience with Salesforce Marketing Cloud, Power BI, and Microsoft Suite preferred.
- 2+ years of commercial campaign or marketing analytics experience.
- Must have experience in developing business/ commercial performance reporting.
- Demonstrated ability to translate data into actionable insights.
- Experience with MarTech platforms like Adobe and Salesforce Marketing Cloud.
- Ability to work in a large global organization with multiple stakeholder groups.
Why Apply? - Collaborative work environment with opportunities for growth and development.
- Competitive salary and benefits package.
- Make a meaningful impact by driving business value and customer satisfaction.
- Join a diverse and inclusive team committed to innovation and excellence.
Interested in This Opportunity?
If you're ready to elevate your career as a B2B Marketing Analyst, we'd love to hear from you! Apply now to seize this exciting opportunity with our client.
Johnson O
Divisional Manager
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ManpowerGroup is committed to being a Diversity Confident Recruiter and encourages applications from people from a diverse range of backgrounds, including people with a disability. Please indicate your preferred method of communication in your resume and please let us know if you require any reasonable adjustments should you be contacted for an interview.
Aboriginal and Torres Strait Islander people are encouraged to apply.
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