B2B Marketing Analyst

Location Docklands
Discipline Digital Marketing
Job reference 174646
Salary AU$85000 - AU$95000 per annum

We are currently seeking a B2B Marketing Analyst to join our client based in Dockland, VIC.
Hybrid working arrangements (3 days in office, 2 days WFH)

Our client is dedicated to putting their B2B card customers at the heart of everything they do. Are you ready to play a pivotal role in shaping their marketing strategies and driving business success? Join their dynamic team in supporting the Australia and New Zealand team!

Job Description:
As a B2B Marketing Analyst, you'll be pivotal in supporting our client's Marketing Support Team (GBS) and wider B2B Marketing Squad. Your key responsibilities will include:

Campaign Management:

  • Lead the development and execution of targeted B2B marketing campaigns.
  • Collaborate with Sales and Brand Marketing teams to enhance our B2B offering.
  • Work closely with cross-functional teams to deliver data-driven campaigns.

    Business Analytics and Reporting:
  • Develop and manage performance reporting dashboards.
  • Forecast future campaign and commercial performance, cost, and ROI.
  • Translate data and analysis into actionable insights for internal stakeholders.
  • Identify opportunities to optimize BP's data and segmentation.

    Key Challenges:
  • Managing competing priorities across AU and NZ card portfolios.
  • Strong stakeholder management skills to engage internal teams.
  • Balancing competing demands to ensure timely delivery of initiatives.

    Qualifications & Experience:
  • Tertiary degree in Business, Statistics, or related discipline.
  • Experience with Salesforce Marketing Cloud, Power BI, and Microsoft Suite preferred.
  • 2+ years of commercial campaign or marketing analytics experience.
  • Must have experience in developing business/ commercial performance reporting.
  • Demonstrated ability to translate data into actionable insights.
  • Experience with MarTech platforms like Adobe and Salesforce Marketing Cloud.
  • Ability to work in a large global organization with multiple stakeholder groups.

    Why Apply?
  • Collaborative work environment with opportunities for growth and development.
  • Competitive salary and benefits package.
  • Make a meaningful impact by driving business value and customer satisfaction.
  • Join a diverse and inclusive team committed to innovation and excellence.

    Interested in This Opportunity?
    If you're ready to elevate your career as a B2B Marketing Analyst, we'd love to hear from you! Apply now to seize this exciting opportunity with our client.

Johnson O
Divisional Manager
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Aboriginal and Torres Strait Islander people are encouraged to apply.

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