Marketing Manager

Location Sydney, New South Wales, Australia
Discipline Marketing
Job reference 109976
Salary Negotiable

Our client is a large manufacturer based in North West Sydney and they are currently looking for a Marketing Manager to join their team with the foods category.

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This role requires working closely with multiple internal and external stakeholders and will also work closely with the Project Manager to effectively engage with the Leadership Team at key times.

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JOB SUMMARY

  • Develop the long-term growth strategy for the portfolio on a 3-5yr horizon

  • consumer insight & understanding

  • deep dive' analysis of competitor, market and financial data

  • understanding as to the drivers of brand and category growth

  • leveraging global best practice and learnings

  • strong understanding of customer requirements and strategies

  • Be the authority on segment knowledge including key performance indicators, competitiveness, promotional analysis, NPD tracking and overall performance vs. business case targets

  • Understand and drive the P&L

  • Quality input into the sales forecast and leading the development/execution of contingency plans when needed

  • Set and manage segment budgets

  • Create and execute briefs for pack design, POS, media plans (including Digital), PR and CEC Q&A's.

  • Set relevant KPIs for key activities, with ability to evaluate and determine ROI and optimise for future.

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KEY REQUIREMENTS:

  • Proven track record of success as a Brand Lead or Brand Manager in independently crafting insightful, creative and effective integrated marketing plans and executing brilliant breakthrough activation in market

  • Proven ability to think creatively and work independently.

  • Strong FMCG experience would be ideal

  • Commercial acumen and cross functional understanding and capabilities

  • Sound customer marketing interface experience

  • Project management experience

  • Strong digital and analytical skills

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Jeanine Oosthuizen
Operations Consultant
Let's Connect
1300 725 937

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